Caechet

Cæchet is a retention-first marketing agency for DTC brands. We own the lifecycle: the email, SMS, subscription, and loyalty programs that compound revenue after acquisition has done its job. Acquisition fills the bucket. Retention fixes the hole.

Led by a founder who tracked over $100M in lifecycle revenue across 70+ brands, including True Religion, Scentbird with 11 years of operating experience behind every account.

What we run, as one engine:

• Email: campaigns and flows, the compounding core where 20%+ of revenue should live.
• SMS: pattern interrupt to benefit to CTA, another 15% when it is run right.
• Subscriptions: churn reduction, replenishment, and upsell automation for predictable recurring revenue.
• Loyalty: tiers, rewards, VIP triggers, and birthday flows, the system that makes the second purchase happen.

How we work:

• A senior operator owns your account end to end.
• Strategy, copy, design, QA, and scheduling handled in-house, mapped to a planned calendar.
• ESP migrations done for you, including flow audits and clean rebuilds.

Every client gets full ownership and senior attention. The result is a lifecycle program that recovers abandoned revenue, drives repeat purchases, and pushes email and SMS attribution toward the 40% the top operators reach, without leaning harder on paid.

Privy is a core engine we run retention on for our brands. We build and manage the full program inside Privy: email and SMS campaigns, lifecycle flows, subscription touchpoints, and loyalty triggers, all tracked against attributed revenue.

For brands already on Privy, we take over the full build-and-manage workload. We set up and optimize flows like welcome, browse abandonment, abandoned cart, post-purchase, replenishment, and win-back. We run the campaign calendar, write and design every send, and report on what is actually driving revenue.

For brands moving onto Privy, we handle the migration end to end. We audit existing flows, map segments and send volumes, and rebuild every automation natively in Privy so nothing breaks in the transition. If you qualify, we do the migration on us.

Because our team has operated on every side of the table, brand, agency, and platform, clients get senior execution and preferred partner rates passed straight through. The outcome is a fully managed Privy program that recovers abandoned revenue, increases repeat purchase rate, and frees the brand from owning the platform day to day.